Posera and Chockstone announce integration to offer advanced gift and loyalty card programs
Wednesday, March 23, 2005 4:28 PM
Posera Software and Chockstone have joined forces and are currently developing a fully integrated and feature-rich gift, loyalty, and promotion card programs through the Maitre’D POS platform. The combination of Maitre’D POS application’s flexibility and Chockstone’s leading card platform will allow Posera’s restaurant clients to take advantage of the industry’s most compelling and innovative card programs through the Maitre’D point of sale.
The joint solution will give restaurateurs the ability to offer gift cards with real-time promotions based on customer behavior and history, as well as real-time loyalty; all seamlessly integrated with debit and credit card processing.
By enhancing the Maitre’D POS platform, restaurant marketing, operations, and financial personnel will be able to finally identify their best customers and reward their loyalty. Moreover, the new technology will transform the traditional gift card into a gift, loyalty and promotions card. Chockstone processes and analyzes all transaction data in real-time to generate instant and customized rewards. Chockstone’s clients have consistently posted bounce-back results ranging from 23-38%. Restaurant decision makers track these results in real-time via Chockstone’s web-based reporting interface.
Michel Côté, Vice President & General Manager at Posera states: “The high level of integration between Maitre’D and Chockstone’s Gift Card and Loyalty program offers several innovative features including Chockstone’s ‘Single Swipe™. A single transaction that combines credit, debit, gift, loyalty and promotional messaging in one transaction dramatically reduces the complexity of card processing at the POS. This is sure to be a success in the areas of speeding up service and enhancing the customer’s overall experience.”
“Restaurateurs will immediately recognize the impact of customer recognition and enhanced customer relationships in repeat business and additional sales. With the Chockstone integration, Maitre’D clients will be able to promote new items and dayparts by converting a gift card program used by 1%-2% of their customers to an “everyday” card that will be used by up to 50% of their customers” said Drew Klonsky, Vice President Marketing at Chockstone. “When a consumer has so many choices our collaboration will give operators a competitive advantage.”